Fred Esere

Principal Product Manager

Ormond Beach, US.

About

Highly accomplished Principal Product Manager with a strong background in shaping AI-powered, integrity-focused platform solutions across diverse industries. Expertly navigates complex cross-functional dynamics, driving operational efficiency, cost savings, and enhanced user experiences. Proven leader in product strategy, development, and team leadership, committed to delivering high-impact, user-centric products that align with strategic business goals.

Work

Microsoft

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Senior Product Manager - Games Localization Automation

Redmond, WA, US

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Summary

Led end-to-end product strategy and development for AI-driven localization and media management platforms at Microsoft Studios, significantly enhancing operational efficiency, cost savings, and player experiences.

Highlights

Spearheaded the development of an automated AI-driven localization platform for Microsoft Studios, generating approximately $2 million in cost savings through the creation of APIs, user dashboards, and intelligent optimization.

Directed the specification and design of an intelligent media management ecosystem for over 100,000 videos, significantly enhancing content accessibility and workflow efficiency.

Reduced translation-related roadblocks and improved player experiences by partnering with Microsoft game studios and translators to reset expectations, establish SLAs, and implement new operational systems.

Shield Digital

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Founder - Rogue Digital Pharmacy Discovery

London, England, UK

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Summary

Founded and led a mission-driven initiative leveraging machine learning and advanced OSINT techniques to combat online pharmaceutical fraud.

Highlights

Pioneered a groundbreaking initiative leveraging machine learning to combat counterfeit online medicines, addressing a global issue impacting ~200,000 lives per year.

Expanded Shield's database to encompass 15,000 rogue online pharmacies and implemented multiple detection algorithms, fortifying public health safeguards.

Developed advanced open-source intelligence (OSINT) techniques using tools like Photon, Spiderfoot, and Octoparse to bypass anti-scraping technologies used by illicit online medicine sellers.

Collaborated closely with the UK's intelligence and cybersecurity agency (GCHQ) and the UK's food and drug regulatory agency (MHRA) to develop and pilot these solutions.

BBC - British Broadcasting Corporation

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Senior Product Manager - AI for Content Production & Linked Data Platform

London, England, UK

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Summary

Led a high-performing team of 6, including 2 product managers, driving AI for Content Production and Linked Data Platform initiatives from concept to execution, fostering team excellence and strategic alignment.

Highlights

Spearheaded product development for BBC's Linked Data Platform, facilitating a more personalized experience for over 17 million daily users, including ownership of BBC Things and BBC Creative Works Ontologies.

Drove growth of BBC Taster's user base from 58,000 to 3.4 million by harnessing audience behavioral data to iteratively refine design and content strategy.

Designed and launched the BBC's short-form AV API (a 0-1 product), increasing publishing speed by 5x and now supporting over 1 million daily requests.

Autotrader UK

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Product Manager - Customers CRM Platform

Manchester, England, UK

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Summary

Managed the Customers CRM Platform, prioritizing user experience enhancements that consistently reduced user frustration and increased satisfaction.

Highlights

Conceptualized, specified, and developed an innovative customer-centric CRM system, generating £500,000 in annual cost savings by replacing Salesforce, and achieving a 15% increase in Net Promoter Score (NPS).

Skills

AI-Powered Product Development

AI, Product Development, Innovation.

Cross-Functional Team Leadership

Team Leadership, Collaboration, Stakeholder Management.

Platform Strategy

Product Strategy, Platform Development, Roadmapping.

Intelligent Automation

Automation, Process Optimization, Efficiency Gains.

Machine Learning Applications

Machine Learning, ML Models, Data Science.

Content Personalization

Personalization, User Experience, Content Strategy.

Localization & Globalization

Localization, Globalization, Internationalization.

User-Centered Design

UCD, UX Design, Product Design.

Open Source Intelligence (OSINT)

OSINT, Cybersecurity, Fraud Detection.

CRM & Workflow Optimization

CRM Systems, Workflow Automation, Process Improvement.

Product Management

Product Lifecycle, Market Research, Product Launch.

Strategic Planning

Strategic Initiatives, Business Development, Market Analysis.

Data Analysis

Data-Driven Decisions, KPI Tracking, Analytics.

API Development

API Design, API Management, System Integration.